Feel Good (UI Design)
This was a brief set by YCN, on behalf of Feel Good Drinks. The brief is to engage with 18-35 females by promoting the Feel Good Drinks brand to them. This is done by driving awareness and inspiring these women to buy the product and engage with the brand. Currently – the Feel Good drinks has an online presence but this has only just come about in Summer 2014. The brief states that they want the campaign or technique to reassure these women that Feel Good is relevant for them. The current drink is extremely healthy therefore this must come across in the campaign. The brand are open to new campaigns including press ads, PR, Packaging, social media, sampling, on-pack promotions, in-store engagement. This could also include a redesign of the bottle/packaging itself as this may drive a different target market to their brand.